Let’s get this out of the way first.
I’m not generally a fan of so-called influencers. I don’t even like that term.
That’s because most influencers are honestly not worth your time.
But that’s not true for all of them.
There are a few must-follow cannabis influencers on social media.
And you’ll find the 9 best marijuana influencers listed below. Check them out and see if you like what they produce.
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Cannabis Influencers You’ll Want To Follow On Social Media
The following influencers all stand out from the crowd, because they produce content that is valuable in some way. It could be educational, or entertaining, or aspirational, or all three.
Cheech & Chong
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Cheech and Chong are the quintessential comedians of the hippie generation, known for their iconic stoner comedy movies that deeply influenced the cannabis culture.
They are also known for voicing animated characters, for a Grammy nomination, for documentaries on weed, and especially for their weed and vodka brands. All these accolades have helped solidify their reputation and legacy in the weed industry.
Cheech and Chong have amassed more than 2.8 million followers on their social media channels. All weed lovers will want to follow them for their pioneering spirit, timeless humor, and ongoing contributions to cannabis advocacy and culture.
Anjela a.k.a Koala Puffs (Koality Brand)
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Anjela, or Koala Puffs, is one of the largest cannabis influencers and weed content creators. She has more than one million followers on her social media channels, through which she aims to normalize cannabis use.
Koala Puffs often shares videos of her smoking to help her audience choose the right strains. Through personal anecdotal videos (like using weed with her mother), Koala Puffs hopes to educate her audience regarding weed’s health benefits and the proper way to use it.
This smart influencer has even starred in a 4/20 movie streaming on Vimeo. Koala Puffs has brought a lot of joy into the lives of her fellow smokers through her YouTube videos like this one.
I Am Canna Bess (Bess Byers)
Bess Byers, who goes by the handle ‘I Am Canna Bess’, is a lifestyle, garden, and brand-focused weed photographer and digital journalist. The Seattle-based cannabis influencer is a great representation of a cannabis industry professional.
Bess has more than 80,000 followers on Instagram and YouTube. She is also the founder of Blaise Creative, which specializes in social media marketing, content creation, and communications for the medical and recreational cannabis industries.
Her love for weed began at a young age when she participated in Strange Bud’s Parents and Kids Smoke Weed video. On her YouTube channel and other social media, she often conducts ‘Ask Me Anything’ posts, where people get to ask her about weed strains and her other favorite topics, like cats.
Trippy Treez
https://youtu.be/y3y9Ln8Kv14
Trippy Treez (Teresa) describes herself as a social media weed warrior. She is famous for quirky video tutorials such as ‘How to keep your lipstick intact while smoking throughout the day’, and ‘How to roll a blunt without ruining your manicure’.
Teresa (she does not let people know her last name for fear that her mom will find out what she does for a living) has more than 220K followers on Instagram and over 75K followers on YouTube. These numbers are growing daily.
Teresa started (illegally) photographing weed plants when her friend asked her to help trim them. She began making almost $1000 per trim as a side hustle. Soon, her social media channels, where she posted the weed photos, started gaining popularity.
This led her to make creative content about weed, which helped her channels gain even more traction. Once weed was legalized in several states, cannabis brands started contacting her to endorse their products.
Steve DeAngelo
Steve DeAngelo has been dubbed the Father of the Legal Cannabis Industry by Willie Brown, the former mayor of San Francisco. DeAngelo is also the founder of the @lastprisonerproject, which aims to redress the harms of cannabis criminalization through legal intervention, education, and criminal justice reform advocacy.
Both his channels have thousands of followers who get insights into political stances on weed, reforms, and changing laws. Steve mainly posts on his Instagram page about legalizing recreational marijuana and how it can help local economies. Steve is also an author, visionary, and global speaker, and he is also one of the top cannabis influencers to follow for weed enthusiasts.
Jamie Evans
Jamie Evans is one of the most influential women in the marijuana industry. She is the founder of The Herb Somm, a culinary-meets-cannabis blog and lifestyle brand.
She has also been featured in various lifestyle, fitness, and food magazines and blogs. The four-time author is a certified sommelier and entrepreneur.
Jamie has written several recipe books on cannabis cocktails, cannabis drinks, and other weed-based foods. She is also known for producing high-end events and developing top-notch public relations, marketing, and hospitality programs.
Jamie often brings other cannabis chefs together on her videos to promote healthy and safe ways to consume edibles, cannabis, and CBD products.
Syd Smiley (_shadesofsyd)
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Sydni (Syd) Smiley is a certified personal trainer, model, and cannabis enthusiast. Based in Los Angeles, this weed influencer has more than 40,000 followers on Instagram. She started using cannabis for healing in college and soon discovered its anxiety-relieving properties.
After returning to LA, she began searching for jobs in the cannabis industry. Her role as a budtender helped her learn about the benefits of various cannabinoids like CBD, THC, etc.
She started talking about “different strains for different pains,” on her channels, which became a huge hit. Says Sydni, “My brand is all about health and wellness. I want to educate users about the health benefits of cannabis and how use it properly.”
Rachel Burkons
Rachel Burkons is an educator and consultant specializing in the culinary and hospitality-focused cannabis industry. She describes herself as a passionate stoner and food enthusiast and addresses herself as a cannabis creative and ‘bong vivant’ specializing in cannabis/hemp beverages, food, and hospitality.
Before starting her blog and social media channels about weed, Rachel wrote for various culinary publications. She was also on the advisory board for the Wine and Weed Symposium. Through her reels, videos, and blogs, Rachel is committed to bringing beauty and education to the cannabis space.
That High Couple
https://youtu.be/y3y9Ln8Kv14
That High Couple is an influential duo that is highly respected in the cannabis community. They produce must-watch content for anyone interested in the cannabis culture. Their YouTube and other social media channels aim to provide a safe space online for anyone interested in weed.
That High Couple creates engaging and informative videos covering all aspects of cannabis, including product reviews, strain recommendations, discussions on the politics and legal status of cannabis, the benefits of consumption, as well as various consumption methods.
Must-Follow Cannabis Influencers On Social Media: Final Thoughts
As mentioned, I do not generally follow any influencers. but I do make an exception if they talk about topics I care about and they do so in a way that offers me something of value.
All of the influencers above do just that. I’m sure there are more great cannabis influencers out there, so if you know of any others you feel should be on this list, please let me know in a comment below.
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